Client Loyalty: How Important is it to Find an Auto Shop You Trust and Rely Upon for Everything?
To many of us, it seems that loyalty is less appreciated than ever. Changing times and changing attitudes have also changed the landscape of loyalty. Thank goodness there is a place where genuine loyalty is respected and rewarded. That place is your local, independent, auto repair shop.
Small or large, independent repair shops depend upon customer loyalty to remain profitable and stay alive. Customer reminders, advertising and special discounts are designed to attract new customers and to promote loyalty among the existing clientele.
The benefits of shop loyalty to the auto repair facility are numerous.
The question is: Why is it important for you, the motorist, to find a singular shop that is worthy of your long-term loyalty?
Loyalty Promotes Loyalty
Loyalty is a two-way street. If you are loyal to your chosen repair facility by taking your car there for everything it needs and by referring friends and family, your loyalty will be returned at least 100 percent. How? They’ll be loyal to you and will be looking out for your best interests when it comes to your automobile. They’ll also know your vehicle inside and out and won’t have to guess about what you need or what has already been done. This alone can save you hundreds in unnecessary repairs or maintenance.
Loyalty Pays Dividends
Once you’ve found your go-to repair facility, you can’t help but consider the hourly labor rate and parts price markup. Did you know that shop loyalty may affect the price you pay at check out? Shop owners, service advisers, and even technicians are more likely to give loyal customers the benefit of unadvertised discounts (and other favors).
Insider’s Tip: If you compare your shop’s prices with others in the area, it’s important to remember that the lowest overall price is not necessarily the best. A mid-level price is usually the most fitting.
Shop Loyalty is Reflected Throughout the Community
If there are hidden benefits to the importance of finding a shop, they are found within the community. Shop owners, managers, service advisers and technicians form bonds with loyal customers. These bonds can carry over into the community and establish things such as Little League sponsorships and pledge drives for causes you care about. All because you took time to find a shop worthy of your loyalty and your patronage.
Our Pledge to You
At Hong Kong Auto Service, we want all our clients to be fully satisfied with their auto repair experience. That is why we pledge our code of conduct to you. Contact us today to see first-hand why we say no one works harder to make you a life-long client.